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To run a successful business, you need customers. The billion dollar question is how to go about getting them. For many companies, the answer is found in promotional incentive strategies.

Promotional incentives are exactly what they sound like. They are carrots to generate interest. If the prospect takes the desired action, they get the promised incentive. This can work in a number of ways, so a few examples are in order.

People should want to vote, but a majority do not. To change this, the musician Sheryl Crow is using a classic version of the hanging carrot strategy. She is giving away free music to her fans if they register to vote.

This represents the classic carrot on the stick approach. Registering to vote in an election is something every American should do, but do not. By offering free music downloads, a promotional incentive, Crow gets the conduct she desires.

Large scale gambling favors the house. Knowing this, casinos will bend over backwards to get you in their establishment. This is why the offer enticements such as discounted rooms, lavish pools, music, cheap food and so on.

When it comes to a lack of subtlety, the bluntest promotional strategy is found in infomercials. They used to be on only late at night, but now they are on throughout the day. Heck, they even have their own channels in some cases.

Infomercials focus on one thing. They try to find the optimal tipping point to generate the most sales for the least expense. The do this by piling one promotional item on top of another until the deal is just too good to resist.

So, what can we take from all of these approaches? The answer is very simple. The strategy works. This is proven by the simple fact that you see the strategy used over and over and over.

Do not just run out and start a promotional campaign. Take some time to think. The key is to figure out what you want the prospects to do. Do you want them to buy, ask for more information or sign up for a newsletter?

Next, think through what potential promotional incentive could be used to entice people to take the action. If you want to promote the sale of a product, think about offering accessories to the product for free.

As with any marketing strategy, you need to try and test different promotional strategies. Some will work great and some will not. Figure out the winners and you are on your way to year around sales.

Everyone knows that fresh and relevant content is what Google looks for when it comes to ranking your webpage well in the search engine rankings. PLR content can do just that for you, and you can get the job done with PlrPro.

You can use private label rights for article submissions, your own website, newsletters, and much more. When you really think about it, how can you not afford to have hundreds of articles delivered to you each month?

How many times have you banged your head against the computer desk out of frustration in writing an article? I know I have. No longer is that the case with me though. Don’t get frustrated anymore, use PLR content to ease your writing.

Private label content can be used for Adsense websites, and thus you can expand your income substantially. How you use the material given to you is completely up to you. The sky is the limit.

Have you ever wondered why article sites have become so popular? Sure they gained a reputation because of free backlinks, but they also serve another purpose. The articles are used by people for personal use. Your PLR articles have the ability to get picked up by the media.

Your average run-of-the-mill article directories will never provide you with unique content. The only way to outsmart the competition is to have someone provide you with hundreds of unique articles every month.

What options do you have? You can pay to have your content written for you. In any PLR service, you normally share a set of articles with a few people. You then re-word these articles to suit your own taste and away you go.

Any good PLR service will offer you at least 300 articles per month. If you are receiving less than this, you may be getting taken to the cleaners. Look at the finer points when signing up to any service.

You need drive and enthusiasm to start your own online business… but you also need to know what you’re doing! When you start an Internet business, all the excitement you feel can make you want to jump in headfirst without testing the water.

Don’t jump!

Take a breath and look where you’re going… you’ll get there a lot faster.

Before you find a web designer… or create a product… or waste any time and money on complicated software… start with the fundamentals.

1. Starting an Internet business means BUILDING the key components first… and that takes some elbow grease

When you put in the effort, you can earn more money, have more free time, and spend your days doing something you love (and getting paid for it!).

However, don’t let your positive attitude get you roped into a business that has no chance of success, and don’t think you can just put up an “instant” website that someone sells you and instantly make a fortune.

There’s no free ride.

But if you’re willing to learn and you know where to look for information, you’re already ahead of the crowd.

The truth is, there are more Internet business opportunities out there than any one person could possibly find, and some of them are perfect for YOU! It’s up to you to find one.

2. Your online business only needs to give the people what they want

Here’s the number one secret of Internet business: know what your customers want BEFORE you build your website.

This one simple tip will save you more time and money than any other piece of advice I can give you.

Search engines have made it possible for almost anyone, anywhere, to find what they’re looking for online… if it’s there.

Before you commit yourself to a specific product or service, find out if people are looking for - and not finding - it. If people are searching for left-handed bowling balls, then give them left-handed bowling balls. But DON’T just open “Lefty’s Bowling Site” without making sure there’s a market!

Your goal is to find an underserved niche market and become the go-to guy before someone else does. And when you do that, you’ve got yourself a genuine Internet business!

3. Get expert help and do it right the first time

Experience is the best teacher, and that’s the way I learned the business. My company, The Internet Marketing Center, is built on the idea of trying something, learning from mistakes, and doing things better each time.

The problem is that you don’t have the time to try, try again… and frankly, all that failure is expensive! That’s why so much of what I do is trying to get people to learn from my mistakes instead of making your own.

Its absolutely essential to arm yourself with information and knowledge. You can read articles and blogs, join a discussion forum where experts share information, or get your hands on online marketing courses, videos, and guides that teach you what you need to know.

You’ll need to know the basics of website building, writing salescopy, and search engine optimization. Without a plan and a little help, that could take a while.

But there’s good news: if you’re willing to learn, you can find teaching tools and resources in every shape, size, and learning style. Whether you want everything you need in a book so you can learn at your own pace, or you’d prefer having a mentor looking over your shoulder every step of the way, it’s up to you to choose the method that suits you best.

When you start your own online business, it can be a fun and rewarding experience. And when those rewards are financial, it’s more than fun… it’s laughing all the way to the bank!

There’s a lot of people talking these days about a lagging economy and so forth, if you buy into that type of thing. And whether we’re in a recession or not doesn’t really matter.

As small business owners and entrepreneurs, we can all agree on the fact that being in business for yourself is not a cake walk. If it were, everyone would be doing it.

And as you know, more businesses fail than succeed, and that’s true in good times and tough times.

As business owners and entrepreneurs, we’re optimist by nature, or at least you should be. But even I can sense a bit of fear in the market and in the business owners I talk with. Many are quite frankly scared and they’re not sure what to do.

But the fact is this… Great wealth is created in good times AND bad.

If you arm yourself with the right attitude, learn the best strategies and employ the right tactics, you can be one of the businesses that thrives in the months and years ahead.

That’s why Michael Angier and Allyn Cutts decided to hold the World’s first “SuccessNet Summit”.

The “SuccessNet Summit” will be held in Burlington, Vermont on September 6 - 7, 2008.

The creation and naming of the event was absolutely brilliant, if you think about…”Success Net(work) Summit”

If you do a quick Webster dictionary lookup of the three words, here’s what you’ll learn:

Success: 1. outcome, result 2. degree or measure of succeeding a favorable or desired outcome; the attainment of wealth, favor, or eminence

Net(work): 1. a interconnected group or association of persons (as friends or professional colleagues)

Summit: 1. top, apex, the highest point, peak 2. the topmost level attainable [the summit of human fame] 3. the highest-level of officials or experts in a given field.

Again, that’s brilliant, exactly what a business conference should be.

Michael and Allyn have lined up a top-notch group of presenters, all of them leaders in their fields. Allyn has said that the “SuccessNet Summit” will be all about the participants. Every speaker has agreed to basically spill-their-guts and give their all and be able to help all the participants with their business or business ideas.

So, if you’d like to inject some fresh perspective and new insights into your business, your’re invited to attend the “SuccessNet Summit”.

This summit is designed to help you break through to a whole new level of profitability.

Discover how to take your business to higher levels of success with less stress, greater confidence and better systems.

Look, despite market and economic conditions, there are companies thriving and enjoying unprecedented levels of growth today. And the largest transfers of wealth often occur while the majority of people are focused on the wrong issues.

Smart business owners and entrepreneurs are quietly becoming incredibly rich, in a quicker and simpler fashion than they could have ever imagined.

We invite you to attend the World’s first “SuccessNet Summit” in Burlington, VT over the weekend of September 6 - 7, 2008.

The Internet has grown into an important vessel for making money worldwide. Just about every business owner that can profit from this huge network of worldwide computer users, is trying to do so. In almost every corner of the world, small and large business proprietors are jumping online by the millions because of the huge potential for cashing in on these users. These web users represent a huge market for these businesses. You can use this flurry of economic activities to your benefit. By improving your knowledge of strategic Internet marketing right now, you can set your business at the very front of this global trend.

But as Internet usage grows with, a reported 1.5 billion users worldwide, so does the competition every internet marketer faces. As an example, Squido.com, a fairly new Web 2.0 website, already has over half a million web pages online, and this continues to grow every day. How do you effectively compete for a share of this burgeoning market of increasingly savvy users? Here are some tried and proven tips on how you can fine-tune your own marketing strategies to take your online business from an also-ran position to a leader in the Internet market place.

One great tool you can use in any strategic Internet marketing toolbox is to place great text ads on popular websites that your target market may visit. By placing an ad on one of these websites, you can tap into an already existing traffic source almost immediately. Inevitably, visitors to these websites will click on your link and visit your website.

If you make a decision to use this marketing strategy of buying ads on other people’s websites, there are some common-sense things you should check for. The idea is to make sure that you get the best value for your advertising dollar. The first order of business is to check the external links coming into their site. A good place to do this is at marketleap.com. You should also check their Google rank to see if the website is considered an authority site. A rank of 3 or better is a good indicator of an authority site.

You should consider reciprocal linking as a marketing tool as well. Several of my own websites have achieved high Google ranks because of reciprocal linking. Since placing ads on other sites will not be cheap, it may not be suitable for everyone who needs the benefits to be derived from it. However, reciprocal link is usually just an exchange so there is no charge for participating in it. You can link manually or through automated scripts which you can either rent or buy. check out link2me.com for a free manual reciprocal linking system that works.

A good strategic marketing policy to follow is to provide really helpful links or tools on your websites that are free to your visitors. I visit several websites like Mike’s marketing tools from time to time because the guy has so many useful links on his website. Your visitors will bookmark your website even without your asking them and by doing so, they end up visiting your website and return several times just because of this. This simple strategy will be seen get search engines to react more kindly to your websites and send you more visitors.

Pay-per-click (PPC) is also a good strategic marketing technique to use for immediate results. If you use PPC marketing, You will only need to pay for the ads if your link is clicked. If you decide to use this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you find the best and most effective keywords as well as monitor the PPC results.

The best thing about about PPC marketing of course, is the fact that you get almost immediate feedback and therefore improve your profitability dramatically. This means that you can tweak either your product offer or your copywriting, in order to correct any aspect of your website that is not working for you. One of the biggest secrets to success in PPc marketing, is to ensure that your landing page is relevant to your keywords which in turn is relevant to your ads. This one secret alone will profoundly improve your chances of success in implementing your strategic Internet marketing campaigns.

If you have a full website, ensure that you have useful content on your web sites. While keyword density is important in search engine placement, useless information or annoying repetition of keywords will not really be a strategy you should pursue. It may even affect your website negatively if the search engines remove your website because of keyword stuffing. Do ensure that your keywords are used correctly.

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We’ve all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I’ve come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I’ve had about product creation.

Here is the question:

Do you have to offer a money back guarantee with your products?

Check with your merchant account for this information to make sure about their requirements regarding guarantees because some say you have to offer one and other will stipulate exactly how long they can be for.

That is the easiest and fastest way to find out the specific rules and regulations that the government has set, which your merchant account will have to follow, so they are the best place to check. Your merchant account will be following and staying up-to-date with the FCC rules and regulations because they are responsible for the money coming and going.

Check with your merchant account, but they are the ones that typically stipulate how long you can and cannot offer guarantee for.

Question Two:

What kind of percentage would you say is there on thievery, such as people downloading your product then immediately asking for a refund?

Professional refunders as I like to call them are people who will buy your product, download it, then almost immediately ask for a refund. Another group of people that you have to keep your eyes open for are those that purchase your product, download it themselves, then proceed to give your information to their friends, colleagues, family members, until you have ten people accessing information from one account. If you don’t have something set up to track information like that you run the risk of it becoming a big problem.

I can see how many different IP addresses are accessing my information and stuff like that. In the beginning, I did not have that and it was hard to tell and I knew people were passing my info around but you had no way of identifying who those people are and stopping them.

Armand Morin created a product, Product Padlock, which gives you the ability to secure your digital products. Through this product you can actually see who is downloading your product, where they are downloading it from and how many times they have downloaded it.

Using this tracking system if you notice five completely different IP addresses are downloading your products, that is a good indication that they are sharing the login info around. Product Padlock is a great resource to use to keep track of this information. As for a definite percentage or numbers of how often it happens, I don’t have that information. No matter what product I sell though, it happens.

If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com