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Just two things are needed to earn significant income as an online affiliate. The first is traffic, visitors to your website, ideally visitors with something defining in common (mothers, Catholics, stay at home dads, etc.). The second is at least one product or service in which they are likely to have a strong interest.

The first question you have to address is demographics, especially if you have a website that does not attract an easy to define visitors base. But, even if your visitors can be pretty well defined, there are important demographic questions to be asked and answered. Are your visitors men or women? How old are most of them? Do they have significant disposable income? Do they often make purchases online? What are their interests? What are their needs? Their buying habits?

Most important of all, why do they come to your website? What do they hope to do there? Are they looking for advice, entertainment, the solution to a medical problem, or something else?

By finding out as much as you can about your visitors, you’ll be able to more quickly and accurately learn what kinds of products and services they will find most compelling. Generating lots of traffic to your site is, as we’ve said, very important. But, for your website to be more than a hobby, you must provide your visitors with appropriate services and/or products. Luckily, and this is great news, you don’t have to pick the right products/services the first, second, or even the third time. Just keep learning, keep thinking, and (most of all) keep trying until you’re right.

Remember, you don’t necessarily have to sell a product. Some programs offer up to $70 per lead generated. That’s why you see so many schools and colleges advertised on the internet.

Many website owners make a very nice living giving away products to consumers who, in exchange for freebies, give companies permission to contact them with product offers in the future. If you spend anytime online, you have undoubtedly seen such offers.

Remember, the commission you are offered may not be the whole story. If a program will compensate you both for the revenue you bring in directly and the revenue brought in by those you influence to join the program, your net earnings may ultimately be far higher.

Choose your affiliate program(s) with care. I suggest you confine yourself to those that:

1. provide you with accurate tracking information. You need to know about what is working well for you, and what is not.

2. offer you proven advertising to add to your website.

3. offer you assistance, and/or advice when you need it (not two weeks later).

4. offer a useful product or service of high quality at a price your website visitors can afford.

If you offer your visitors a free newsletter, a “how to” guide, or anything else of value, they will willingly provide you with their email addresses…email addresses you can use to contact them after adding information to your website; email addresses you can use to send them product offerings, and email addresses you can use to maintain contact with them for years. But, you email them only when you have an update, new product, or information they are likely to find worthwhile. Otherwise, they ask to be removed from your mailing list or stop opening your emails. Remember, if cultivated properly, one website visitor may buy many products from you over the course of a few years.

Finally, follow the great advice I once got from an extremely successful businessperson. Track and analyze everything that moves.